Top 10 Women Digital Marketers in India
India is experiencing an incredible change in the fast-paced realm of digital marketing, thanks to a group of exceptional women. These forward-thinking women have not only overcome the obstacles of the industry but have also become pioneers, making a lasting impact on the digital world.
In this comprehensive guide, we will delve into the inspiring journeys of the Top 10 Women Digital Marketers in India who have broken barriers and set examples for others.
They consistently achieve outstanding results and push the limits of what can be achieved in the digital marketing industry, making them stand out in the field of digital marketing.
If you’re looking to enhance your digital marketing skills, consider enrolling in a reputable digital marketing institute in Bangalore.
Overview
In an industry that has been historically male-dominated, these women have emerged as leaders, displaying their intelligence, creativity, and strength. They have challenged the norms, demonstrating that gender is not a hindrance to achieving success in the field of digital marketing.
We will explore how their distinctive achievements have influenced the digital marketing landscape in India. Their successes are a powerful proof of the endless opportunities in this constantly changing industry.
This guide covers:
- Backgrounds of the top 10 female digital marketers
- Their key achievements and impact
- Platforms, followers, and influence
- Notable campaigns or projects
- Key takeaways and lessons learned
- FAQs about women digital marketers
So let’s get started exploring the success stories of these remarkable women!
1. Malini Agarwal
Age: 47 years old
Known For: Celebrity blogger and digital influencer
All About Malini Agarwal
Who hasn’t heard of MissMalini? For celebrity gossip and blogging, MissMalini is the go-to platform. Malini Agarwal, a celebrity blogger turned digital influencer, is undoubtedly India’s most popular and successful digital marketer.
She always had a passion for media, so she started her journey as a DJ at a radio station. Later, with her vivacious and bubbly persona, she attracted a vast audience. She worked at Channel V as their digital media head where she honed her skills. Soon after, in 2008, she started her now famous blog MissMalini and began dishing out insider information and BTS scoops from Bollywood and TV stars.
With her distinctive strategies and engaging voice, she accomplished fame in the entertainment industry. She leveraged her platform to market her thoughts on celebrities and their lifestyles to great success. Malini has also guest-anchored several TV shows like CNN-IBN’s Tech Toys and UTV Bindass’ Style Police.
Over the years, her website MissMalini has become a one-stop destination for the latest tinsel town gossips, celebrity interviews, hot trends and entertainment news.
Today, Malini Agarwal sits atop a digital media empire as the Queen Bee of Bollywood blogging. Through relentless hustle and smart digital marketing tactics, she has reached the peak of success on social media. Her infectious energy and ambitious attitude is inspiring to all women trying to make their mark in digital media.
Key Achievements:
- Pioneered celebrity blogging in India
- Hosted TV shows on Bindass TV and other channels
- Winner of several blogging awards nationally and internationally
- Authored a book titled “To the Moon: How I Blogged My Way to Bollywood”
- First Indian blogger to walk the Cannes Red Carpet
- Consultant for Miss World and Miss India contests
- Ranked in Impact’s Top 30 Digital Influencers list
Platforms and Followers
| Platform | Followers/Subscribers |
|---|---|
| 903K | |
| 2M+ | |
| 13K | |
| YouTube | 660K |
2. Lisha Batta
Age: 30 years old
Known For: Beauty and lifestyle blogger
All About Lisha Batta
The epitome of digital girl boss, Lisha Batta is an inspiration for women in digital marketing. Famous for her beauty and lifestyle blogging, Lisha has successfully built her blog Heart Bows and Makeup from scratch, where she uploads makeup tutorials, fashion lookbooks, beauty tips and trend reports.
She started blogging a few years ago, and within a short period, has gained significant influence as a fashion and beauty blogger. Lisha creates content around makeup, skincare, hair styling, clothing hauls and more – essentially becoming a one stop destination for her predominantly female audience looking for the latest beauty and style inspiration.
A passion for makeup artistry quickly evolved into a full-time blogging career for Lisha Batta. She has collaborated with major brands like Maybelline, Lakme, Nykaa for sponsorship deals and campaigns. She was also featured at the Vivel Skin Love Event alongside brand ambassador Kareena Kapoor Khan.
Lisha’s aesthetically shot photos and relatable writing style has helped her amass over 300,000 Instagram followers. She juggles her influencer career with other projects like her makeup training academy to educate and empower other aspiring bloggers.
Key Achievements
- One of the top fashion bloggers in India
- Featured in YouTube original series by Beauty Studio by POPxo
- Ambassador for Maybelline New York
- Mara Beauty Blogger Dream Team member
Platforms and Followers
| Platform | Followers/Subscribers |
|---|---|
| 66K | |
| 345K | |
| 5.2K | |
| YouTube | 15K |
3. Priya Florence Shah
Age: Unknown
Known For: Founder of travel blog Travel Bloggers India and CEO of agency Blog Brandz
All About Priya Florence Shah
Priya Florence Shah is the founder & CEO of Blog Brandz – a leading blog management agency based in Pune. She spearheaded the founding of Travel Bloggers India, a popular platform for travel bloggers and wanderlusters.
Priya editing the e-zine for women’s platform Naaree and blog for female empowerment portal SHEROES. She is an excellent example of a digital marketer who forged her own path, without having a specialized degree.
She later pursued certification courses in digital media, marketing and advertising to supplement her biotechnology background. Her versatile skillset has seen her emerge as one of India’s most successful bloggers and influential digital marketers.
As a seasoned travel writer and blogger trainer, Priya helps other bloggers market their passion projects through workshops. Her own journey from biotech to blogging serves as a motivational story for women seeking careers beyond traditional roles.
Key Achievements:
- Founder & CEO of Blog Brandz blog management agency
- Travel Bloggers India platform founder
- SHEROES and Naaree magazine contributor
- Trained over 1000 bloggers through workshops
- Speaker at TBEX Asia travel bloggers conferences
Platforms and Followers
| Platform | Followers/Subscribers |
|---|---|
| 5.7K | |
| 345K | |
| 24.4K | |
| YouTube | 300+ |
4. Netra Parikh
Age: Unknown
Known For: Entrepreneur & Co-founder of startup platform Headstart
All About Netra Parikh
Netra Parikh describes herself as an avid networker and logistician for startups. She is the Co-Founder of Headstart, India’s largest grassroots-level organization that mentors startups and student entrepreneurs.
Within Headstart, Netra spearheads high-impact campaigns like Startup Saturdays, Headstart Higher education workshops. Kickstart karaoke nights and the annual Headstart conclave have created a thriving community of founders and innovators.
Beyond her expertise in event marketing and social media campaigns, Netra is a savvy digital marketer constantly working behind the scenes. From branding strategies to securing key partnerships – her skills have been crucial for Headstart’s rise as India’s largest entrepreneur platform.
Netra Parikh exemplifies a new generation of women entrepreneurs who leverage digital channels for scale and impact. Her efforts continue to spur hundreds of promising startups across the country.
Key Achievements
- Co-Founder of Headstart platform supporting startups
- Curator of Headstart campaigns and workshops
- Featured in Fortune India’s Most Powerful Women in business
- Young Global Leader by the World Economic Forum
Platforms and Followers
| Platform | Followers/Subscribers |
|---|---|
| 4.2K | |
| Unknown | |
| 29.9K | |
| YouTube | Unknown |
5. Ankita Gaba
Age: 38 years old
Known For: Social media strategist and VP of Marketing
All About Ankita Gaba
Ankita Gaba is currently the Vice President (Marketing) at financial firm Orowealth. She is a specialist in crafting winning social media and promotions strategy for brands, businesses, and even celebrities.
Ankita holds an MBA in Marketing and has successfully established herself as an authority in the digital marketing space. She is also the Co-Founder of popular Indian social media news platform SocialSamosa.com along with ChaiBiscuit and Get Evangelized.
She has been listed in the Global Top 100 Social Media Agencies report for her exemplary work in cutting-edge domains like influencer marketing and digital campaign creation.
Ankita has donned multiple hats – leading digital teams across various companies, crafting social media curriculum as a trainer for educational institutes, hosting a YouTube series and more. Her versatility and results-driven approach makes Ankita Gaba a digital marketer par excellence.
Key Achievements:
- Co-Founded news site SocialSamosa, educative platform ChaiBiscuit
- VP Marketing at fintech firm OroWealth
- Built digital campaigns for Pepsi, Mountain Dew, Nokia etc.
- Trained 500+ students on social media marketing
- Jury member of multiple digital marketing awards
Platforms and Followers
| Platform | Followers/Subscribers |
|---|---|
| 1.6K | |
| 3.5K | |
| 14.3K | |
| YouTube | Unknown |
6. Sneh Sharma
Age: Unknown
Known For: Founder & CEO of ITW Digital (Ittisa)
All About Sneh Sharma
Sneh Sharma, also known as the “Fearless 50” is a digital media expert and entrepreneur par excellence. She is the founder and CEO of Ittisa, the first women-led digital agency focused on Public Relations and Online Reputation Management strategies for global businesses.
Headquartered in Connaught Place, New Delhi, Ittisa is considered one of the best places for young talent to kickstart their digital marketing careers. Sneh has organically built Ittisa over the years through relentless business development efforts and forging partnerships with reputed national and international clients.
Prior to founding Ittisa, Sneh gathered extensive experience heading the digital marketing efforts for India’s leading media conglomerate. Her dynamic leadership and digital-first vision has established Ittisa as a niche boutique agency made by women, for women.
Key Achievements:
- Founded Ittisa, India’s first women’s digital media agency
- Developed award-winning ORM/PR strategy for 150+ brands
- Listed in iiGlobal’s Leading Women in Digital report
- Built Ittisa into a dream workplace for young talents
Platforms and Followers
| Platform | Followers/Subscribers |
|---|---|
| 1.6K | |
| 3.5K | |
| 14.3K | |
| YouTube | Unknown |
7. Deepali Nair
Age: Unknown
Known For: IBM India CMO and digital sales leader
All About Deepali Nair
Deepali Nair currently spearheads Digital Sales and Marketing efforts for IBM India and South Asia. She serves as the Director – Digital Sales as well as the Bengaluru Digital Sales Centre Growth Leader, driving expansion efforts.
In her previous role, Deepali was the Chief Marketing Officer (CMO) for IBM India and South Asia. She built an award-winning branding and digital marketing team from scratch during her stellar 7-year tenure.
Deepali is also the host of a popular podcast series focused on startups called Being CEO with Deepali Naair, featuring inspiring founder journeys.
Earlier, Deepali has led Marketing divisions for financial giants like IIFL Wealth, L&T Insurance and HSBC Bank. Her versatile 20+ year long career is a testament to her sharp business acumen and people-centric leadership abilities.
Key Achievements:
- IBM India CMO for 7+ years
- Director – Digital Sales, IBM India/South Asia currently
- Ex. CMO at IIFL Wealth group
- 20+ years in top marketing roles across IT, Banking, Insurance industries
- Being CEO podcast host and creator
Platforms and Followers
| Platform | Followers/Subscribers |
|---|---|
| Unknown | |
| 1.7K | |
| 10.5K | |
| YouTube | Unknown |
8. Aditi Shrivastava
Age: Unknown
Known For: Co-founder of content studio Pocket Aces
All About Aditi Shrivastava
Aditi Shrivastava is a shining example of women digital media entrepreneurs emerging from India. She is the co-founder of Pocket Aces, a new age digital entertainment company that produces content for millennials and GenZ consumers.
Pocket Aces has a diverse portfolio spanning popular channels like FilterCopy (comedy), Gobble (food) and Dice Media (mini web series), which clock millions of engaged views.
Aditi is also closely involved with Mumbai’s premier startup ecosystem bodies. She curates the World Economic Forum’s Global Shapers initiative to boost entrepreneurship. Additionally, Aditi holds leadership roles at TiE Mumbai, UN IDF and Cherie Blair Foundation.
Prior to Pocket Aces, Aditi founded Intellecap Impact Investment Network focused on early stage investing and nurturing social impact ventures. Her multifaceted career and passion for creating digital disruption makes Aditi an inspirational figure.
Key Achievements:
- Co-founded content studio Pocket Aces
- Revolutionary web series like Little Things (Dice Media)
- FilterCopy sketches top YouTube with 100+ Mn views
- Previously founded angel investing platform IntelleCap
- Global Shaper at the World Economic Forum
Platforms and Followers
| Platform | Followers/Subscribers |
|---|---|
| Unknown | |
| 9.2K | |
| 11.2K | |
| YouTube | Unknown |
9. Nidhi Singh
Age: Unknown
Known For: Marketing leader & writer for blogs like Inc42, YourStory
All About Nidhi Singh
Nidhi Singh is an aspiring digital marketing leader and persuasive writer chronicling startup journeys, especially in the SaaS world. She leverages her business education background and 7+ years of experience to provide strategic marketing advice.
Currently, Nidhi leads marketing communications for EduPristine – a professional education company imparting finance, analytics and healthcare training. She has delivered powerful stories and PR value for their brand through personalized sales funnel creation and tight digital channel integration.
Previously, Nidhi has crafted viral content and nifty social media campaigns for other leading EdTech names like UpGrad too. Her innate storytelling ability has seen her contribute to various platforms like YourStory and Inc42 as a columnist.
With a knack for generating leads through search, email and social channels – Nidhi is a digital marketer to look out for in the ever-evolving MarTech landscape.
Key Achievements:
- Marketing Communications Lead at EdTech portal EduPristine
- Employed growth hacking and content strategy for other EdTech firms
- Published articles in YourStory, Inc42, Business Insider and other digital publications
- 65K+ followers across her social media channels
Platforms and Followers
| Platform | Followers/Subscribers |
|---|---|
| 3.2K | |
| 1.4K | |
| 1.2K | |
| YouTube | 2.6K |
10. Anvesha Poswalia
Age: 31 years old
Known For: Brand and campaign strategist
All About Anvesha Poswalia
Anvesha Poswalia is a dynamic marketing leader known for her brand-building and digital campaign expertise across categories. She currently serves as the Digital Marketing Manager at L’Oreal Professionnel managing their entire digital mandate.
Previously, Anvesha led Digital Strategy for Asian Paints as their Head of Digital. Her innovative campaigns centered around amplifying consumer engagement saw unprecedented success and recognition at top industry awards.
Poswalia has been featured among the Top 50 Digital Marketing Leaders list by World Digital Marketing Congress in 2017. The Social Samosa platform also placed her in their exclusive Top 40 Under 40 rankings the very same year.
Her tenure across both Indian MNC giants and global corporations provides Poswalia a unique edge in formulating integrated digital blueprints. Aspiring digital marketers can learn a great deal from her branding philosophy and analytics-driven creative process.
Key Achievements
- Digital Marketing Manager at L’Oreal Professionnel currently
- Former Head of Digital at Asian Paints
- Recognition in 40 Under 40 and Top 50 Digital Marketing Leaders lists
- Driving record growth and engagement for beauty and paint brands
- Specialist in branded content, influencer marketing, analytics
Platforms and Followers
| Platform | Followers/Subscribers |
|---|---|
| 690 | |
| 1.9K | |
| 181 | |
| YouTube | Unknown |
Key Takeaways and Lessons
The success stories of these talented women digital marketing leaders showcase some key takeaways:
- Passion and hustle are key – Most started simply blogging from home before hustling into influencer and leadership roles through consistency and creative content
- Versatility is an asset – Wearing multiple hats across content, branding, event marketing gives better perspective
- Community building is crucial – Digital is social; networking and fostering communities gives greater leverage
- analitcs expertise is mandatory – Leveraging data and metrics to guide business strategy is vital
- Resilience and risk-taking – Overcoming societal barriers and forging their own path to the top
Aspiring women digital marketers must imbibe these qualities demonstrated by industry role models highlighted here. Additionally pursuing formal certifications, garnering first-hand experience via internships and honing multimedia storytelling skills will further boost careers in this field.
With determination and the right guidance, women can excel equally if not overtake men across digital marketing subdomains spanning content, advertising, analytics and more in the near future!
Frequently Asked Questions
Q1. How can I start a career in digital marketing?
Ans. The first step is pursuing short online certification courses to understand digital marketing basics spanning search, social, email, content and mobile domains. Then apply for internships at agencies or brands’ digital teams to gain hands-on experience. Finally boost your personal blogs/channels while networking to grab entry-level roles.
Q2. What soft skills help women stand apart in digital marketing?
Ans. Confidence, creative thinking, analytical ability and resilience are key soft skills that help women stand apart in digital marketing roles. The ability to multitask, be adaptable and constantly upskill are also vital.
Q3. How can women manage personal responsibilities along with excelling as digital marketing leaders?
Ans. Leveraging flexible or remote work options, delegating to teams, and adopting automation tools for streamlining tasks are some ways for women digital leaders to strike balance. Building proper support structures at home and work is vital too.
Q4. What are the highest paying digital marketing job roles currently?
Ans. Roles like Digital Strategy Heads, Search Marketing Directors, Social Media Managers, and Content/Video Producers at MNCs and digital agencies tend to be highest paying currently. Brand managers can earn big too.
Q5. Should I freelance or seek full-time employment as a digital marketer?
Ans. For freshers, full-time employment in companies provide structure and training to augment skills. Once established, freelancing gives flexibility and lets you be more selective about industries/brands worked with. So a balance of both approaches over the career graph helps maximize learning.
Conclusion
The list of the top 10 women digital marketers in India showcase a remarkable group of leaders who have become torchbearers in this sector. Their journeys, spanning diverse backgrounds, underscore how women are steadily rising up the digital marketing ranks.
Together, their accomplishments are helping reshape long held gender perceptions of advertising and marketing being male bastions. The digital domain offers more level playing field where creativity and strategy reign supreme.
These role models now empower scores of other women to build specialized skills and unleash their entrepreneurial spirits. With determination and strategic leveraging of digital media – women are poised to drive innovation in this space for years to come!
